The Nordic Life Science Prospecting Manual

You’re probably working harder at prospecting than your results show. That’s not on you: almost all sales literature assumes thousands of potential customers, where volume does the math. Your market might be five hundred labs worldwide, and every contact with the wrong person costs you credibility in an industry where everyone knows everyone. This manual shows a different way to work. It’s the method we use ourselves, written down in six chapters.

• ◆Stop searching, start monitoring: catch buying signals the day they appear, from preprints to job ads to funding rounds
• ◆Read what your prospects already publish about their own problems, in places your competitors never look
• ◆Reach the right person at the right moment, with a repeatable workflow instead of a list of “tips”