Life Science Commercialization

    We turn life science innovation into revenue.

    For Nordic diagnostics, medtech and bioprocess companies with a product but no commercial engine yet, or an engine that isn't producing. We build that engine: market entry, distributor deals, and the first accounts that actually close. AI is to us what a hammer is to a carpenter: how we build, never what we sell.

    Book a strategy call→Or just talk it through. No pitch, no commitment
    +70%Revenue growth delivered
    2×Distributor sales doubled
    18+ yrsCommercial life science
    GlobalUS, EU, APAC markets
    § 02 — What we do

    Three productized engagements.

    Academy, commercialization, implementation. Fixed scope, anchor prices, scoped outcomes. Anything deeper grows from one of these.

    Commercialization — 4Front 2 Market
    / 01Sprint or Retainer · From 85 000 SEK

    Commercialization

    This is the core of what we do, and the way in is staged: a free diagnostic interview, a 6-8 week Sprint with fixed scope, or a 6-12 month Retainer where we run the function alongside you. Scope assembles around what you actually need: US market entry, distributor strategy, channel build, partner shortlist, commercial model.

    ◆US market entry & expansion
    ◆Distributor strategy & channel build
    ◆Sprint (6-8 weeks): fixed scope
    ◆Retainer (6-12 months): ongoing partnership
    See sprint and retainer options →
    Process Mapping & Industrial Implementation — 4Front 2 Market
    / 03Implementation · From 150 000 SEK

    Process Mapping & Industrial Implementation

    We map how your commercial and operational work actually runs, find where it leaks revenue, and rebuild the workflows alongside your team. For companies moving from a plan to operations that run. AI where it earns its place, not for its own sake.

    ◆Full process map across commercial & operational work
    ◆AI applied where it actually saves time
    ◆Hands-on implementation, not just recommendations
    ◆Bespoke scope per company
    Request scope & quote →
    § 03 — Why 4Front2Market

    Built on execution, not theory.

    The experience we bring
    • Operator-level experience from GE Healthcare, Abbott Diagnostics, Calibre Scientific, and TdB Labs
    • Proven track record of revenue growth and distributor scaling
    • Deep understanding of life science buying behavior
    • AI-native approach: we build the tools, we do not just talk about them
    Operator, not consultant

    Most consultants give advice. We build systems.

    • 01Slides vs. systems: we leave working tools inside your workflow.
    • 02Frameworks vs. execution: we carry the bag alongside your team.
    • 03Generic advice vs. Nordic diagnostics, medtech and bioprocess specifics.
    § Intelligence

    Nordic Investor Scanner

    A live tool from our team: 230 Nordic VC funds and 3,348 portfolio companies, updated daily. The same engine that finds investors here is what we point at your customers: labs, hospitals, and distributors.

    Open the Scanner ↗Learn more→
    § Related reads

    Two practical guides if you want a sharper starting point

    These pages answer the questions leadership teams usually need to settle before launch plans or AI initiatives become real projects.

    § 04 — How we work

    Diagnose. Strategy. Execute. Scale.

    A repeatable sequence for taking a Nordic life science company from uncertain commercial position to a running revenue engine. Every step delivers standalone value, you only continue if it makes sense.

    01Diagnose

    Total Process Analysis

    We map every commercial and operational process in your business, score them for friction and revenue impact, and identify the 3-5 with the highest leverage. Your AI and GTM work lands where it actually moves the needle.

    Full deliverable
    02Build strategy

    Positioning, ICP & GTM

    We translate the TPA into a commercial plan: sharp positioning, defined ICP, sequenced GTM motion. Sales and marketing leave with something they can execute, not a slide deck.

    Sprint deliverable
    03Execute

    Distributors, Accounts & Local AI

    Partner sourcing and onboarding, outbound to the first target accounts, and a local AI layer running in your workflow: no cloud, no data leaks. Done with you, on your side of the table.

    Hands-on
    04Scale

    Systemize & Iterate

    Double down on what generates revenue. Install the playbooks that worked, iterate on the AI layer, and scale the distributor channel as traction compounds. Your team owns it end-to-end.

    Ongoing
    Every step naturally leads to the next. The Total Process Analysis opens the door, the strategy work turns insight into an executable plan, execution turns the plan into distributors and accounts, and the scaling phase installs the playbooks so your team owns the revenue engine end-to-end. Each step delivers standalone value, so you only continue if it makes sense.
    Book a Free AI Readiness Interview→

    Want the full methodology? See Total Process Analysis →

    § Team

    Built by operators, not advisors.

    Small, senior, partner-led. Every engagement is run by someone who has actually built and scaled the commercial function they're advising on.

    § Legal Board
    Daniel Hesse

    Daniel Hesse

    Founder & Commercial Lead

    Ex-TdB Labs, Mercodia, Abbott, GE Healthcare, Fresenius Kabi

    Mattias Gäreskog

    Mattias Gäreskog

    Chairman

    Life Science Invest Lead, Business Sweden · Ex-CCO BioLamina · 18+ yrs

    Takashi Willebrand

    Takashi Willebrand

    Board Member

    Associate Director, ChemPartner · Preclinical BD · MSc

    § Commercial Advisory Board
    Xiguo He

    Xiguo He

    Strategic Advisor

    Founder & CEO, AidMix · PhD

    Avesta Ebrahimi

    Avesta Ebrahimi

    Commercial Advisor · US

    Ex-Calibre Scientific GM → VP Revenue Americas

    Arya Pooladi

    Arya Pooladi

    Marketing Consultant

    Ex-Thermo Fisher, Bio-Works · Founder, Pyroplane

    See the full team →
    § 06 — Start the conversation

    30 minutes.
    One problem.
    A clear next step.

    Ready to turn your product into revenue? Send us a message and we will identify your biggest commercial bottleneck together on the call.

    Email
    contact@4front2market.com
    Office
    Uppsala / Stockholm · Sweden
    Format
    30-min intro call
    01

    Strategic insights

    Clear commercial direction grounded in the realities of life science markets.

    02

    Impactful partnerships

    The right introductions, the right structure, and the right momentum.

    03

    Execution that drives measurable growth

    Practical support that helps innovative science move all the way into market success.

    Intro call

    Uppsala-based · Partner-led · Reply within 1 business day

    What's the biggest commercial bottleneck right now?

    Reply within 1-2 business days